Executive Producer

Adam is an Olivier Award-winning producer of commercial entertainment for the stage and screen.

His diverse portfolio spans over twelve years and ranges from major West End and international touring productions to concerts, charity galas and corporate entertainment. He is the co-founder and CEO of DLAP Group and subsidiary companies: Creative Rights International, Fourth Wall Live and Ace Pantomimes. He is also the co-founder of the media company Neopolitan Pictures.

Adam’s extensive industry knowledge, creative instinct and global network of talent and financiers ensures that projects consistently reach their full artistic and commercial potential.


Adam has a proven track record of creating, financing and delivering high quality productions across the world. His shows have been seen by millions of people, broken box office records and received many coveted awards.

My Story

Adam began acting from a young age, appearing in numerous amateur productions at school and with local dramatics groups. At 17 he was scouted by a BBC radio producer to play the lead role in the Radio 4 play, My Dad Knows, by Gary Brown. He went on to appear in over a dozen radio plays for BBC Radio 4 and 5, working alongside many leading British actors such as Joanne Froggatt (Downton Abbey) and Suranne Jones (Dr. Foster).

Adam has been a keen drummer and percussionist from a young age. After a brief time playing drums in a band, named ‘Epiphany’, which he had formed with school friends, he decided to attend the University of Nottingham to undertake a degree in English Studies. He graduated with a BA Hons in 2009, having had one of his essays selected for publication in an academic journal.

Whilst at University, Adam continued his passion for drumming, playing in a three-piece acoustic cover band at bars and venues in Nottingham. He was also an active member of The Nottingham New Theatre – England’s only fully student-run theatre – where he directed John Godber’s play, Bouncers and a performance at the theatre’s 24-Hour Play event. He also appeared as an actor in a production of the Tom Stoppard play, Rosencrantz and Gildenstern are Dead, directed by Andy McNamee.

Adam also attended the University’s musical theatre society, Musicality, appearing in numerous cabarets as a featured solo singer and in the lead role of The Baker in Stephen Sondheim’s musical, Into The Woods. Adam was later appointed Secretary of the society and he went on to direct a large-scale production of the musical, The Dreaming, based on Shakespeare’s ‘A Midsummer Night’s Dream’.

Following university Adam moved to London where he immersed himself in various work placements across the entertainment industry at companies such as Youth Music Theatre UK, Company Pictures (where he worked on the hit Channel 4 show, Skins) and Paramount Pictures International where he read scripts for the head of international acquisitions and co-productions.

Whilst working in London Adam produced numerous cabarets and concerts including Mash-Up (two productions at Leicester Square Theatre); Plug in the Lead (Leicester Square Theatre); Collaborations (The Other Palace); In Town with Motown (Freedom); Sons of Pitches (Freedom); Next (Battersea Barge); Ultimate Elton and the Rocket Band (Leicester Square Theatre and Southern India Tour) and Lily Atkinson Live in Concert (The Other Palace).

Alongside the one night events Adam also staged shows on the London and Edinburgh Fringe including three sell-out productions of Fresher the Musical at the Pleasance Theatres in London and Edinburgh (winner of the MTM award for Best New Musical); Wild West End, which he co-wrote and produced with Matt Leventhall at the Pleasance Theatres in London and Edinburgh; Bear at the Old Red Lion Theatre; Steve… and then it Ended at Theatre503; I Am a Camera at Southwark Playhouse, which starred Harry Potter actor, Harry Melling; Streets at Southwark Vaults and a unique, immersive production at Smithfield Market, in collaboration with The Big House Theatre Company, named Pheonix Rising. Adam also produced The Songs of My Life with a host of West End stars and 50-piece choir at the Garrick Theatre in London’s West End.

Having cut his teeth on the fringe theatre scene Adam was hired by renowned theatre producer, Kenny Wax,  to work across his slate of projects as a Production Assistant. Adam was soon promoted through the ranks to the position of General Manager. Over his seven year tenure Adam managed and supervised many theatre productions including the multiple Olivier award-winning musical, Top Hat, which he was involved with from conception through to the world premiere touring production, Japan tour, second UK tour and West End production at the Aldwych Theatre. Adam was also the General Manager of the global smash-hit comedy, The Play That Goes Wrong (numerous UK and international productions, over five years at the Duchess Theatre, West End and the Lyceum Theatre on Broadway in New York).

Other general management credits include Nina Conti: In Your Face (Criterion Theatre, West End); The Comedy About a Bank Robbery (Criterion Theatre, West End); Peter Pan Goes Wrong (UK tours and Apollo Theatre, West End); Dear Lupin (UK Tour and Apollo Theatre, West End); Happy Days (UK Tour), The Night of 1000 Voices (two productions at The Royal Albert Hall, London); Carrie’s War (UK tour); Anthems in Concert starring Brian May (UK tour); Wonderful Town (UK Tour); Mr. Stink by David Walliams (UK Tour) and Irish Wings (European Tour).

Following his time at Kenny Wax, Adam went on to work for Producer, Josh Andrews, where he general managed the sell-out tour of Fat Friends the Musical starring Sam Bailey, Jodie Prenger and Freddie Flintoff (UK Tour) and Not Dead Enough starring Shane Ritchie and Laura Whitmore (UK Tour). Separately during this time, Robbie J. Sherman engaged Adam to general manage his gala concert of the musical, Bumblescratch, at the Adelphi Theatre in London’s West End. 

In 2018 Adam established DLAP Entertainment (now The DLAP Group) with Dan Looney. DLAP has become a leading entertainment company specialising in: producing, general management, tour booking, production accountancy, rights and concerts. The company is based in Covent Garden, London.

DLAP’s first major project was a UK tour of the hilarious musical-comedy, The Wedding Singer, based on the cult Adam Sandler movie. Following the tour, Adam and Dan were invited to bring their touring production to the Deagu International Musical Festival in South Korea, where it won the coveted Best Musical award. The musical also played at the Wembley Park Theatre in London for a limited season, starring Strictly Come Dancing’s Kevin Clifton, in the lead role of Robbie Hart.

For DLAP Adam and Dan went on to produce a brand-new production of the international, record-breaking musical, Rock of Ages, on tour in the UK and in Berlin. They also produced the 30th anniversary tour of the seminal musical, Fame, on tour in the UK and internationally, at the Wembley Park Theatre and at the Peacock Theatre, West End. DLAP produced the world premiere stage adaptation of the bestselling novel and Oscar-winning movie, The Last King of Scotland, at the Sheffield Crucible Theatre. The company achieved further success with a ground-breaking new production of the Stephen Sondheim musical, Company, at the Gielgud Theatre in London’s West End, which won many awards, including four Olivier Awards. They also produced the UK premiere of the Kander & Ebb musical, Curtains, starring Jason Manford, on tour in the UK and at the Wyndham’s Theatre in London’s West End. DLAP have also produced a number of concerts, including Chita Rivera Live in London at the Cadogan Hall and The Phantom of the Opera in Concert at the Beau Séjour Theatre in Guernsey.

As a general management company DLAP has provided management and accountancy services for many productions, as well as for other promoters and producers, including The Best of… Rock Musicals at the Eventim Apollo, Hammersmith.

Most recently Adam and Dan established two new venture: the rights acquisition and development company, Creative Rights International and the live concert company, Fourth Wall Live.

Adam is also the co-founder of the award-winning film production and creative content company, Neopolitan Pictures. His interest in screen also led him to produce two TV comedy pilots, one of which he also co-wrote and co-directed.   

Adam has been a guest speaker on various industry panels including a ‘Business of Theatre’ seminar at BAFTA.


Adam has produced and raised finance for numerous commercial productions with varied budgetary, financial and creative demands. Over time he has developed an advanced knowledge of many facets of the entertainment industry and built a vast network of trusted contacts across the world.

Consultancy services include:

Production strategy

Investment strategy

Budgeting and projections

Financial forecasting

Investment Documentation

Co-Production Modelling

IP and Rights






Marketing and PR

General Management

Industry Contacts

Contact Adam




3rd Floor, 80. St. Martin’s Lane
London WC2N 4AA