Adam is an Olivier Award-winning producer of commercial entertainment for the stage and screen.

His diverse portfolio ranges from major West End productions to international touring shows, concerts, charity galas and corporate entertainment. 

Adam is the co-founder of DLAP Group, an entertainment corporation which specialises in Production, IP, Venue Management, Business Services and Education through its subsidiaries: Creative Rights International, Fourth Wall Live, VerySocial, MTS and Ace Pantomimes.

He is also the co-founder of the media company Neopolitan Pictures.

Prior to establishing DLAP Adam worked for renowned producer, Kenny Wax, where he was the General Manager for the Olivier award-winning productions of Top Hat and The Play The Goes Wrong, among many others. 

He also enjoyed work experience placements at Youth Music Theatre UK, Paramount Pictures International (where he stayed on as a Script Reader), Company Pictures (where he worked on Channel 4’s Skins and Shameless), BBC Children in Need and Universal Music Publishing.

Adam was an actor on many BBC radio plays throughout his teens and also whilst at the University of Nottingham where he graduated with a BA (Hons) in English Studies.


Adam has a proven track record of creating, financing and delivering high quality productions across the world. His shows have been seen by millions of people, broken box office records and received many coveted awards.

Adam began acting from a young age, appearing in numerous amateur productions at school and with local dramatics groups. At 17 he was scouted by a BBC radio producer to play the lead role in the Radio 4 play, My Dad Knows, written by Gary Brown. He went on to appear in over a dozen radio plays for BBC Radio 4 and 5, working alongside many leading British actors such as Joanne Froggatt (Downton Abbey) and Suranne Jones (Dr. Foster).

Adam has been a keen drummer and percussionist from a young age. After a brief time playing drums in a band, named ‘Epiphany’, which he formed with school friends, he decided to attend the University of Nottingham to study English Studies. He graduated with a BA Hons in 2009, having had one of his essays on gothic literature selected for publication in an academic journal.

Whilst at University, Adam continued his passion for drumming, playing in a three-piece acoustic cover band at bars and venues in Nottingham. He was also an active member of The Nottingham New Theatre – England’s only fully student-run theatre – where he directed John Godber’s play, Bouncers and a segment of the theatre’s famous 24-Hour Play event. He also appeared as an actor in a production of the Tom Stoppard play, Rosencrantz and Gildenstern are Dead, directed by Andy McNamee.

Adam also attended the University’s musical theatre society, Musicality, appearing in numerous cabarets as a featured solo singer and in the lead role of The Baker in Stephen Sondheim’s musical, Into The Woods. Adam was later appointed Secretary of the society and went on to direct a large-scale production of the musical, The Dreaming, based on Shakespeare’s ‘A Midsummer Night’s Dream’.

Following university Adam moved to London where he immersed himself in various work placements across the entertainment industry at companies such as Youth Music Theatre UK, Company Pictures (where he worked on the hit Channel 4 show, Skins) and Paramount Pictures International where he read scripts for the head of international acquisitions and co-productions.

Whilst working in London Adam produced numerous cabarets and concerts including Mash-Up (two productions at Leicester Square Theatre); Plug in the Lead (Leicester Square Theatre); Collaborations (The Other Palace); In Town with Motown (Freedom); Sons of Pitches (Freedom); Next (Battersea Barge); Ultimate Elton and the Rocket Band (Leicester Square Theatre and Southern India Tour) and Lily Atkinson Live in Concert (The Other Palace).

Alongside one-off events Adam also staged shows at the London and Edinburgh Fringe including three sell-out productions of Fresher the Musical at the Pleasance Theatres in London and Edinburgh (winner of the MTM award for Best New Musical); Wild West End, which he co-wrote and produced with Matt Leventhall at the Pleasance Theatres in London and Edinburgh; Bear at the Old Red Lion Theatre; Steve… and then it Ended at Theatre503; I Am a Camera at Southwark Playhouse, which starred Harry Potter actor, Harry Melling; Streets at Southwark Vaults and a unique, immersive production at Smithfield Market, in collaboration with The Big House Theatre Company, named Pheonix Rising. Adam also produced The Songs of My Life with a host of West End stars and 50-piece choir at the Garrick Theatre in London’s West End.

Having cut his teeth on the fringe theatre scene Adam was hired by renowned theatre producer, Kenny Wax,  to work across his slate of projects as a Production Assistant. Adam was soon promoted through the ranks to the position of General Manager. Over his seven year tenure with Kenny Adam managed and supervised many theatre productions including the multiple Olivier award-winning musical, Top Hat, which he was involved with from conception through to the world premiere touring production, Japan tour, second UK tour and West End production at the Aldwych Theatre. Adam was also the General Manager of the global smash-hit comedy, The Play That Goes Wrong (numerous UK and international productions, over five years at the Duchess Theatre, West End and the Lyceum Theatre on Broadway in New York).

Other general management credits include Nina Conti: In Your Face (Criterion Theatre, West End); The Comedy About a Bank Robbery (Criterion Theatre, West End); Peter Pan Goes Wrong (UK tours and Apollo Theatre, West End); Dear Lupin (UK Tour and Apollo Theatre, West End); Happy Days (UK Tour), The Night of 1000 Voices (two productions at The Royal Albert Hall, London); Carrie’s War (UK tour); Anthems in Concert starring Brian May (UK tour); Wonderful Town (UK Tour); Mr. Stink by David Walliams (UK Tour) and Irish Wings (European Tour).

Following his time at Kenny Wax, Adam went on to work for Producer, Josh Andrews, where he general managed the sell-out tour of Fat Friends the Musical starring Sam Bailey, Jodie Prenger and Freddie Flintoff (UK Tour) and Not Dead Enough starring Shane Ritchie and Laura Whitmore (UK Tour). Separately during this time, Robbie J. Sherman engaged Adam to general manage his gala concert of the musical, Bumblescratch, at the Adelphi Theatre in London’s West End. 

In 2018 Adam established DLAP Entertainment (now DLAP Group) with Dan Looney. DLAP has become a leading entertainment company specialising in production, IP, venue management, business services and education. The company’s headquarters are in Covent Garden, London and a New York office was recently opened.

DLAP’s first major project was a UK tour of the hilarious musical-comedy, The Wedding Singer, based on the cult Adam Sandler movie. Following the tour, Adam and Dan were invited to bring their touring production to the Deagu International Musical Festival in South Korea, where it won the coveted Best Musical award. The musical also played at the Wembley Park Theatre in London for a limited season, starring Strictly Come Dancing’s Kevin Clifton, in the lead role of Robbie Hart.

Adam and Dan went on to produce a brand-new production of the international, record-breaking musical, Rock of Ages, on tour in the UK and in Berlin. They also produced the 30th anniversary tour of the seminal musical, Fame, on tour in the UK and internationally, at the Wembley Park Theatre and at the Peacock Theatre, West End. 

DLAP produced the world premiere stage adaptation of the bestselling novel and Oscar-winning movie, The Last King of Scotland, at the Sheffield Crucible Theatre. The company achieved further success with a ground-breaking new production of the Stephen Sondheim musical, Company, at the Gielgud Theatre in London’s West End, which won many awards, including four Olivier Awards. They also produced the UK premiere of the Kander & Ebb musical, Curtains, starring Jason Manford, on tour in the UK and at the Wyndham’s Theatre in London’s West End. DLAP have also produced a number of concerts, including Chita Rivera Live in London at the Cadogan Hall and The Phantom of the Opera in Concert at the Beau Séjour Theatre in Guernsey.

As a general management company DLAP has provided management and accountancy services for many productions, as well as for other promoters and producers, including The Best of… Rock Musicals at the Eventim Apollo, Hammersmith.

Most recently DLAP produced the cult hit musical, Bonnie & Clyde, at the Arts theatre, West End, playing to sell-out audiences and a second tour of Rock of Ages across the UK and Europe. 

Adam and Dan established the IP company, Creative Rights International, which currently has over 15 titles in development including Midnight Cowboy, When Elvis Met The Beatles, The World According to Grandpa, Samson and more. 

The duo also formed a live events and concerts company, Fourth Wall Live, with established promoter, Darren Bell. FWL produced the concert version of Bonnie & Clyde at Theatre Royal Drury Lane, which sold out in less than 6 minutes, breaking box office records. The company is also producing Audra McDonald at Drury Lane and Jeremy Jordan in Concert, as well as many others. 

Adam is also the co-founder of the award-winning film production and creative content company, Neopolitan Pictures. His interest in screen also led him to produce two TV comedy pilots, one of which he also co-wrote and co-directed.   

Adam has been a guest speaker on various industry panels including a ‘Business of Theatre’ seminar at BAFTA.


Adam has produced and raised finance for numerous commercial productions with varied budgetary, financial and creative demands. Over time he has developed an advanced knowledge of many facets of the entertainment industry and built a vast network of trusted contacts across the world.

Production Strategy

Investment Strategy

Budgeting and Projections

Financial Forecasting

Investment Documentation

Co-Production Modelling

IP and Rights






Marketing and PR

General Management

Industry Contacts

Contact Adam


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London WC2N 4AA